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Portable Cell Phone Charger: Just Add Water

A portable fuel-cell requires only water to provide a steady stream of electrical energy.

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Greenpeace Stirs Up A Protest On Twitter For Its ‘Detox’ Campaign [Headlines]

Greenpeace gathers support on Twitter to protest against sportswear giants they say are responsible for polluting China's rivers.

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Sweden Bans BPAs In Food Packaging For Children [Headlines]

The chemical, a known hormone disruptor, will be prohibited from being used in products intended for kids.

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Camouflage Face Paint Protects Soldiers From Bomb Explosions [Video]

Military cosmetic that shields the skin from extreme heat of over 1,000 degree Fahrenheit.

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City Pollution Mapped With Sound To Create Musical Landscapes

Researchers map pollutant compounds from air samples to create a sound spectrum, effectively hearing pollution in 'cleaner' and 'dirtier' California locations.

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Water-Purifying Bowl

Lukas Jager's 'Puur Zuiveren' is a natural and inexpensive filtration system requiring no specialized equipment.

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New Electronics Dissolve When No Longer Needed [Video]

Instead of adding to landfill waste, devices could be dipped in water to make them disappear.

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Chemistry-Based Infographic Reveals The Best Food Pairings [Pics]

Science can now aid in finding the perfect flavor combination.

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Nike Unveils Water-Free Dyeing Process [Pics]

The eco-friendly method called 'ColorDry' eliminates the use of water and harmful chemicals, reducing energy consumption.

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Find Out The Toxic Ingredients That Are Hiding In Your Makeup

The Think Dirty app allows you to scan beauty products for potentially unhealthy chemicals.

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How One-To-One Service Is Improving The Digital Retail Experience

From access to 24/7 tech support to live chat with in-store associates, retailers are focusing on providing personal service and aid for customers, retaining a human element in a virtual world

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Op-Ed: The Marketing Potential Of Boomers And Un-Money

Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved...

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Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer...

Panacea's founder Terry Lee speaks about how he created a luxury DTC clean beauty brand that uses customer insights to build a gender-agnostic, tightly-curated, three-product skincare collection

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How Brands Are Utilizing Augmented Reality To Build Consumer Engagement

From photo-realistic makeup simulation to AR sunglasses trial, both luxury and discount retailers are integrating digital mirrors into their brick and mortar locations to improve the IRL experience

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How Retailers Are Creating Personalized Experiences With Customer Data

To personalize consumer experiences, retailers are creating activations at their physical retail locations to better understand their pain points and provide them with custom-tailored solutions and...

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Op-Ed: How Building A Better Brand Might Just Change The World

Founder and CEO of NYC-based marketing agency Renegade, Drew Neisser explains how brands can take inspiration from two speakers at PSFK's CX Conference who marshal the potential to improve the world as...

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How Grocers Can Leverage Holidays & Occasions To Foster Deep Consumer...

Consumers still prefer to shop at physical grocery retailers, compared to their online competitors, and as PSFK Strategist Conner Dial communicated to Progressive Grocer, this retail channel can...

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PSFK Tracker Reviews Most Innovative Retailers Across Sectors

Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations

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[New report] Elevating In-Store Experience With Digital Touchpoints

This research paper explores how retailers are leveraging interactive digital touchpoints to reinvent the product discovery and checkout process and enable customers to have more seamless, informed...

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How Brands Are Providing Streamlined In-Store Shopping

Implementing digital activations like kiosks, retailers are making it easier for consumers to browse and pick up their items, forgoing the need for sales associate aid and simplifying the consumer...

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